Twitter+art=?

A recent article in the Sydney Morning Herald by Elissa Blake has set off a fascinating debate. On the one side we have an increasing swathe of Twitter users enthusiastically engaging in artistic experiences both inside and outside of the 'venue'. On the other we have a defiant chorus of "turn your phone OFF". Which side are you on?

Character study ... Australian Ballet dancers tweet their every move. Photo: Roger Cummins (SMH)There's not a lot of need for me to 'out' myself, you all know I'm firmly intrenched in the geek camp. But I must admit I'm struggling with this one - not that I don't know where I stand, but I can't accept where some of you stand (sorry, but it's true).

I come from a Theatre background and my respect for artists (of all kinds) runs deep. But I fear that all those nay-sayers might have missed the point here. So I'm going to open it up to you guys...

Why is it disrespectful to share something wonderful and encourage your friends/followers (people who might not normally go an attend an event like this) to be inspired by your enthusiasm, and perhaps even buy their own ticket?

If you're at a friend's party, do you sms "having the best time ever" to a pal elsewhere? Is that rude or disrespectful to your host, or the host of the party your pal's attending? Or is it likely to persuade your pal to leave the pub and join you? If you're at a gig, do you snap a photo and put it on Facebook saying "look where i am!"? Is that rude and disrespectful? Of course you'll say 'but that's different, it's a different social etiquette' - and you'd be right! But consider this: technology has changed contemporary social etiquette. Just because we used to do things differently, it doesn't mean we should. I'm not saying throw out all previous behaviour, I'm saying that we have this phenomenal, previously unheard of opportunity to make a choice: what kind of experience do we (both audience and 'makers') want to have here?

The correlating factor is that the connectivity you gain through technical devices and social media is unbelievably valuable. Financial support for the arts is struggling to reach demand. "Audiences" are jumping over themselves finding enough stuff to talk about. Call me insane, but from where I'm standing we have an incredible opportunity to turn this into a WIN-WIN situation!

I'm not saying this type of engagement is appropriate for all types of arts experience. I'm also most certainly not saying you should use a bright screen so people in the auditorium look at YOU not the actors, and of course you should turn the sound off (so if you get a reply you're not breaking the dramatic ambience). But I'm sure most of the performers in an event would prefer to know they're getting a full house - of engaged, interested audience members who want to be there and have even PAID to be there - than watching a cold black empty room.

Where I fear people are going wrong, in this passionately heated conversation, is in the blanket rejection of a platform without a real understanding of what it is, how it works, and what benefits it could bring to the art form you so obviously love. Reading the comments in the SMH and other discussion areas, a tweet in-show means "I'm bored" (despite Hannah Suarez' clear explanation in the article that she asked permission to tweet in-show because she wanted to share her experience and in doing so engage a larger audience). We know that 'youths' multitask; they can watch a TV show while listening to music, chatting to their friends on the internet and doing their homework. We know many classrooms now ask their students to use laptops instead of notebooks. Conferences proliferate with webcast data streams, live chat streams, twitter feeds and other live ("in-show") mechanisms to engage and (possibly most importantly) capture the moment.

I can't help but wonder if the people on the Griffin Theatre Company's Facebook page and the Bell Shakespeare Facebook page (where discussion about the article continued) are non-tweeters (I asked, I'll let you know what they say!). To them, naturally Twitter=boring. Any technology (anyTHING for that matter) is boring if it hasn't been explained properly, if you haven't been given a reason to engage with it. Today's technology means that one size most assuredly does not need to fit all, so please don't assume just because you don't use/understand a particular platform, that it has no value.

I understand the fear that a badly framed, low quality photo/audio/video recording taken without permission during a show is a concern for most performing companies. It breaks the current copyright contracts (which in some peoples' opinions need changing anyway - another discussion) but specifically it removes the quality control otherwise held by the Artistic Director. I have opinions there too... for another time. I understand that this type of engagement is not suited to all types of art or deliveries. But a tweet that captures an excited moment for an audience member, which gets RT'd (retweeted - shared) across the world! What better (and more cost-effective) advertising campaign can a struggling arts organisation possibly GET?!

So, please. Set me straight. Why is it rude and disrespectful to share your love of something from that space while caught in the moment?

This is an opinion piece by Fee Plumley, Digital Program Officer.

Huge kudos to Elissa Blake for a well researched article; more great writing by journalists who actually *use* the technology they critique, please! And here's to all the exciting examples of two-way communication in the arts! "Encore" (RT) to all the arts organisations who contributed.

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I know I've missed some, I'll add them as I remember... (remind me)

More on this from Marcus

More on this from Marcus Westbury's column in The Age, and from the 2AMt blog.

No matter how dim the screen,

No matter how dim the screen, I am distracted, I am taken away from the production by someone who has nothing to do with the production. I don't want this.

Thanks Lee. Can I ask if you

Thanks Lee. Can I ask if you tweet yourself? And more importantly, would you accept a 'tweet reserve' - a space where those who *want* to tweet can sit that has been situated so as to not interfere with those around them?

What a compelling

What a compelling conversation!
Awesome points of view here and I think all people both in and out of the twitter-verse should consider these. The idea of a tweetseat is a great one and has the potential to inetgrate ethical twitter usage into an environment in which the use of mobile phones and other personal electronic devices are not yet accepted.

I also agree that it would be negligent of us to actively disengage with twitter and the like purely for the idea of preserving our theatre-arts-going culture. Things change and we should embrace this and there is GREAT potential for new strands of thought and art through new technological mediums. However, the introduction of technologies such as twitter into the theatre I think brings into question the role of the audience member and also the fundamental reasons for which we attend art. Granted, this is subjective but still worth considering...

Does in-theatre-tweeting have the potential to force a barrier between the patron and the art? Can one go into (say) a theatre with the intention of tweeting about a piece of art, rather than to see the art for what it is? If so, does this have the potential to stain the art (for the good or the bad) accordingly? Should in-theatre-tweeters be regarded as reviewers rather than audience members? How would it be if, following a punch-line of a joke or a touching scene 90% audience collectively whipped out their devices to tweet?

Generally, when we tweet, who do we do it for? The artists, our followers, or ourselves?

Does twitter feed an addiction of self-gratification through the use of other people? Does incessant tweeting have the potential to dictate the amount or weight a 'good experience' has on us based on whether we can tweet it at the time, and/or how many responses/retweets it achieves? Is this treating others as a means to an end, and not an end in themselves?

Just some words for thought!

Hi Pearl, thanks for your

Hi Pearl, thanks for your comments and some compelling thoughts posed by you too!
The tweeter-as-reviewer is an interesting one. Are we not all now citizen journalists anyway?
The 'weight' of an experience as expressed by the number of tweets about it brings up the thorny debate of popular or populist...
Again, just thoughts. I think this conversation is far from over and am really encouraged by the amount of passionate conversation it has provoked. Love ot hate tweeting, it's wonderful to see the clear love for the artform. Now if we can just find a way to keep everyone happy...
 

It's not that engagement and

It's not that engagement and conversation are a bad thing, or that you are disrespecting the actors. As so well pointed out, twittering about a performance can encourage others to attend, create hype and a whole range of other wonderful benefits. Bravo for all of those.
But, as a theatre goer and recent twitter convert, I must say that nothing annoys me more than people using their phone during a performance. The actors may not be able to see it, but what about respect for fellow audience members? The illuminated phone in the seat next to you is distracting at best, infuriating at worst. I must ask - if we are so keen to engage and develop the performace experience, to integrate the traditional theatre experience with modern use of technology and social interaction, which is no bad thing and should be encouraged - why on earth can't we do it during the interval?

As the eloquent Kate Taylor

As the eloquent Kate Taylor (@shoes_off) said earlier in Bell Shakespeare's thread on facebook,
"The thing about twitter is that it's not retrospective, it's real-time. That opens a lot of interesting narrative options for engaging the *live* audience."
A live real-time experience that's put on hold until the interval seems somewhat naff.
But again, this is semantics as we're not really talking about work that has been designed for twitter use, we crashing worlds against each other (and feeling the ensuing tidal wave).
My favourite response on all this all day (other than the telepathic twitter, link in comment below) is the 'twitter reserve'. A smoking-room style allocation for us real-time life stream junkies to get locked away so as to not disturb you guys. And then one day you'll all understand where we're coming from and there will be more people wanting the twitter reserve than there's room for. and someone will have the bright idea to switch them over. the 'non-twitter reserve' will be for all the people who choose to not have realtime augmentation to their performances.
And then we'll be arguing about something entirely different.

some follow up twitter

some follow up twitter conversations (because some of us actually have quite rich conversations on Twitter, y'see) have been using the hashtag #tweetseats. I only picked up on this a bit later so haven't been dedicated in using it myself (because, y'see, some of us are still fluffing our way through this stuff even if we have been playing with it for a long time).
To summarise:
* the 'tweeter's reserve' (a seating area for those who want to tweet so they won't disturb others) is considered a good idea. As is the telepathic tweet (but we're not quite ready to go to market on that one yet).
* Bell Shakespeare has set up a Twitter poll (oh, the irony): Which do you find more annoying in a theatre? a) Tweeting B) Coughing. (Careful, clicking on either link counts as an automatic vote!).

Thanks for your comment

Thanks for your comment Melanie.
I have to say that I disagree that the desire to tweet means you're not fully engaged with a show. I do agree that if you pull out your phone to check messages or play Snake then yeah, sure, you've succumbed to bad behaviour (and I'm not encouraging that!). I appreciate I'm not your average audience, I've been using digital tools creatively for 14 years now. When I'm in a conference, performance, etc, I might take my phone out to grab a shot, jot down a great quote, take some kind of snapshot from that moment before I forget it forever. If I wait until I'm in the foyer in the interval, that moment will have gone.
But I do appreciate (from years of running workshops and presenting at conferences) facing a room of bright shiny eyes looking back at you has always meant "I'm here, I'm engaged, you are my only focus of attention". Now, looking out to a room of backlit monitors, or faces illuminated by mobile screens, it's admittedly hard to know for sure if they're listening to you, following links or threads in your talk, or simply reading the latest Gaga gossip.
I guess what this boils down to is:
1. Educating 'makers' (for want of a better word) in the benefits of different technologies, exploring what they could mean to your art form and your audiences' engagement (see Geek in Residence program, for a good way to initiate cultural change at a hands-on accessible level). Make sure the 'why' and 'how' is clear, and build in measures to capture that engagement so you're really making the most of that use.
2. Educating audiences in this new etiquette, so that they understand when, how and why they are invited to engage, what the 'rules' are (if there are any) and what 'reward' they might receive from engaging. If you're not sure, ask your audience, they're really quite good at it, you know...
Providing back row seating for tweeters is a fab idea! Surely with this type of hybrid approach, we can accommodate both views, rather than staunchly declare the new one is wrong and should be stamped out forthwith.

While I can see the pros and

While I can see the pros and cons from both camps, I tend to side with the naysayers on the issue of tweeting during a performance (as opposed to during the intermission or immediately afterwards), for two main reasons which come from my kinda selfish perspective as an audience member:

If you're thinking about sharing your positive experience of a performance with friends, and pulling out your phone to compose a tweet, you're no longer fully engaged with that performance. Rather than allowing yourself to be fully immersed in the performance, opening yourself up to multiple impressions and layers of meaning and effect, you're already framing your own response to something that you haven't yet fully encountered. To me, this seems like diluting or depriving yourself of the full experience.

I really doubt that all Twitter users are as conscientious as Hannah and Fee and remember to dim their screens, or even request to sit in the back row where they won't disturb as many people. Less considerate Twitter users pose the risk of disrupting or completely destroying the experience of patrons like me who prefer to engage with a performance without distraction.

I regularly use Twitter and Facebook as a way of sharing my 'Oh my god, you must see this!' moments, but I save it for the foyer or the bar afterwards. In large part out of respect for the people onstage, but (as I've said, kinda selfishly) mostly because I don't want to distract myself from the experience I've paid money for.

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